Digital Media Intern Job Description

900 hours at a rate of $23/hours
Start Date: August 6, 2019

Overall Job Purpose:

The Digital Media Intern will be responsible for working with the Marketing and Communications Coordinator to develop an integrated digital marketing plan across various platforms including: social media, our website, digital screens and online newsletter. The successful candidate will be required to develop an analytics plan that will help identify key performance measures across all platforms and monitor those analytics to identify viable ideas.

Reports to:

Marketing and Communications Coordinator

Responsibilities:

1. Coordinating and Distributing Content

  • Work with the Marketing and Communications Coordinator to create and implement campaigns and develop content calendars on a weekly and monthly basis for library collections, services and programs.  
  • Build  SEO strategies by implementing keyword priorities into content marketing projects
  • Develop video marketing strategy that can be used across all platforms
  • Review our current digital newsletter and our website news feature and make recommendations on how we can utilize these tools more efficiently and effectively

2. Creating Member Profiles

  • Develop online survey or questions to administer to library members to build relationships and develop member profiles and report findings to relevant members of the Supervisor Team

3. Measure and Analyze to establish ROI

  • Define and implement measurement strategies that align with marketing and business objectives
  • Produce meaningful marketing KPI dashboards and delivering monthly, cross-channel performance reports with actionable insight
  • Stay up to date on new digital technologies and social media practices

Qualifications

  • Preferred coursework in marketing, advertising, communication or related field 
  • Be between 15 and 30 years of age at the start of the internship.
  • Have recently (within two years prior to the start of their internship) completed post-secondary studies.
    • Graduates of degree or diploma programs from universities, colleges, post-secondary schools of technology, postsecondary institutes and CEGEP. These may be either publicly or privately funded institutions.
    • Legally entitled to work in Canada.
    • Canadian citizen, permanent resident, or person who has been granted refugee status.
    • Not in receipt of Employment Insurance during their internship.
    • Self-assess as underemployed, meaning they are employed below their level of education and/or hold part-time employments.
    • Has not previously participated in a YES Career Focus internship.

Commitment:

Enrolment in a Digital Skills for Libraries Certificate (Issued by The Education Institute) for the Youth Intern providing approximately 45 hours of training and evaluation during their Internship led and directed by the OLA and their partner The Education Institute, including the option to attend the OLA Super Conference and use the career services offered (or by remote access if attendance is not an option). The Intern is required to complete this as part of the formal evaluation of the DS4Y program.

Application Information

Qualified applicants are invited to submit a résumé and cover letter, quoting file number 19-T-78, no later than 12:00 p.m. on Sunday, June 30, 2019, to: libraryinfo@peterborough.ca

The personal information submitted for employment is collected under the Freedom of Information and Protection of Privacy Act and will be used to determine eligibility for employment. We thank you for your application, but advise that only those selected for an interview will be contacted.